Monthly systems strategy
You’re the boss. I’m the person who keeps you growing in the right direction
When you’ve been running your business (almost) solo for 18+ months.
When things feel more chaotic than you expected.
When that big dream of yours isn’t quite coming to life.
You need a little help.
Less mess.
Less overwhelm.
More structure.
More focus.
More growth.
It’s time to say: “To do list? Completed it mate”
This is where digital marketing becomes less of an unknown. And your business becomes hella organised.
the holistic approach
✅Confident mindset
✅ Streamlined business
✅ Work-life balance
✅ Right-hand woman on your team
with the practical logistics to back it up
✅ Simple tips and tricks
✅ Strategic focus (backed by real-life data)
✅ A new approach to digital marketing (that’s actually doable)
✅ Easy-to-digest
✅ Operations to keep your business flowing
Charlie French - Hog Marketing
“Can Paulina just be there all the time? On speed dial?”
“Paulina is amazing. I haven't worked with anyone as focused and passionate about getting me to where I want to be.
Working with someone that is full send and confident in your business is refreshing and has given me a new lease of life with my company.
Paulina has a no BS approach. She is able to look at the bigger picture and come up with a manageable plan for my neurodivergent brain to understand and tackle. She is patient and understanding but also knows when to push me out of my comfort zone when I need it.”
Introducing: Monthly Systems Strategy
Because there is no magic pill to grow your business. This is about showing up every single month
Breathe a sigh of relief into that cuppa that’s getting cold on your desk. Because you don’t have to do this thing solo anymore.
I’m your systems sorceress supreme. Your Tetris-brained method-finder. Your right-hand woman who won’t steal your spotlight.
I’m your ultimate cheerleader. I’ll stand my own ground and allow you to stand yours.
It’s time to streamline and simplify.
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Strategy, objectives mapping
Data-led decision making, tailored for your business
Analytics and reporting
Forward planning, so you know what’s around the corner (and ensure your business is there to see it happen)
Building good marketing habits
The tools to show up consistently
email marketing, funnels, website and social media support and beyond
Where nothing is last minute anymore
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Workload planning
A new sense of work-life balance
Systems design and creation
Processes to bring your next big goal to life
50:50 co-creation split
100% transparency
Zero gatekeeping*
*because all that “transform your business with this one magic guide” is kinda definitely bullsh*t
It starts like this…
Choose a time for your initial consultation below
Pop your details in the booking form, and any other info that’s useful beforehand
Show up, share your goals, your scary AF dreams and chat about what’s standing in your way
If the vibe is right - you’ll get to read your custom proposal
Agree a start date, pay your deposit and B O O M, you’ve got a new wingwoman on your team⚡
For your month to flow like this…
Meeting every other week for a half hour online chat, we’ll rapid-fire ideas, check in with big goals and break them down into achievable steps. Keeping you accountable to your business development, I’ll update you on my deliverables.
I take the lead on the digital marketing strategy, objectives, analytics - this informs our monthly actions and content, which we co-create to ensure your true voice and values shine through!
I love using Trello or Notion for business communications, so if you’re a fan, we’re halfway there. Email is a great alternative, but whichever platform we choose and agree on, response time is 48 hours or less, you’ve got me just on the other side of that screen.
Book a call and let’s go!
Jess Hellens - Wild Coworking
“If you're looking for a problem solver, a strategic thinker and that extra 'you' in your business, then you need Paulina - she just makes you feel like everything is going to be ok.”
Paulina keeps me accountable to my plans but also to my own boundaries, so she essentially keeps me relatively sane. She's integral to my everyday life, the growth of the company and I couldn't do this without her.”
Rebecca Slater - Director of ABC Social Services
“Working with Paulina has reduced stress and allowed me to start thinking more strategically, planning business developments that I would just not have had the space to in the past.”
“Working with Paulina has been transformative for me and my business. Paulina is organised, pragmatic, a true problem-solver with lashings of empathy and understanding of the sometimes complex and difficult nature of my work.”
Celie Nigoumi - Brand and Lifestyle Photographer
“I have *lots* of ideas, so being able to bounce these off someone who has a more strategic brain and can then make a real plan to get them off the ground is so valuable.
I struggle to plan too far into the future, so was doing my marketing and back-end work on a day-by-day basis which wasn't sustainable in the long-term. I have big goals but couldn't see how to get there so needed help to make them happen in a way that felt authentic, balanced, professional and in line with my values.
My business feels more efficient and calmer but still mine which was really important to me. I have also gone from being extremely quiet at the start of the year, to achieving my income target 5 months in a row with dream projects!”
It’s still your business.
Just without the BS
Breathe out. All that tension’s about to go.