Email Engage
You’ve got a list.
Now let’s make it work harder for you.
You’ve been showing up. You’ve got a list.
But the results? Meh.
You know your emails could be doing more - getting better opens, more clicks, and actually helping move people through your offers. (Making you that fantastic £36 ROI on every £1 spent!)
But without a strategy, your emails are like leaflets in the wind. Maybe they’ll fall in the right lap, or at the feet of a dog-walker who won’t just stroll right past you…
…but why would you take that gamble?
I built Email Engage for business owners who want their emails to actually perform.
This done-for-you, done-with-care, strategy-first service is an upgrade to get your emails do their job better.
With an insight-led audit, I will review and improve your segmentation, automations, and create a re-engagement sequence to maximise subscriber action-taking.
The goal? To make sure your email marketing is just ticking a box building trust, and driving real, measurable conversions, in line with your next launch or business objective.
CLIENT RESULTS
2X industry average for 2024
3X industry average click rate for 2024
4X industry average click rate for 2024
2.5X industry average for 2024
60% conversion from a re-engagement sequence
2X industry average for 2024
Bonnie Harrington, Founder and Copywriter at Words by Bonnie
“BIG THANK YOU for these gorgeous emails and templates. I could NEVER create something so pretty and good. You're magic.
You have absolutely nailed my brand, thank you SOOO much!”
🔎 Email Engage is for you if…
👉 You’re a Founder wearing all the hats by themselves (or with the help of a Virtual Assistant), but without the support of a full marketing team
👉 You’re already emailing your list regularly - weekly, fortnightly, or monthly - but the results feel a bit flat (open rates below 30%, click rates below 2%)
👉 Your segments and tags feel messy or underused
👉 You could handle the tech yourself, but you’re juggling a million things already - and figuring out segments, automations, and re-engagement flows is not where your energy is best spent.
👉 You’ve got automations, but they’re outdated, underperforming, and giving you a tech migraine if you dare to think about updating them
👉 You just want someone to make sense of your analytics and take the right actions
Pssst…🛑 Email Engage is not for you if you’re still figuring out your offer, audience, or platform - in that case, start with Email Kickstart instead - my entry-level, full-platform email marketing setup! CLICK HERE to jump on over
Ready to get reactive intentional and results-driven?
Then Email Engage is your perfect next step to growth 🚀
what you get with Email Engage
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First, we talk - let’s have a 60 minute live call so I can learn and understand what you’ve tried to do with your email marketing, what you’ve succeeded at, and what your focus is for the future - the next launch for example!
Then I dive into your analytics for a review of your email performance, as well as the current segmentation and automation structure. Who is being sent what, and how can I help you improve targeting to align results with your business objectives?
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I’ve let you know my findings (jargon-free!), and now it’s time to warm up those cold leads or re-engage people who’ve gone quiet.
I will build you a segmentation and workflow to do just that, and write and design all the necessary emails, to make the automation tick along and bring your list back to life.
Also… Because I’m the ‘can’t help myself hyperfocus’ gal, I will also write and design you an updated email template for your regular mailout!
There will be room for one round of light tone edits of course, make it sound and feel fully yours!
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It’s THAT TIME! My work here is done, but your ‘I am so on top of my email game’ era is only just beginning.
You’ll get a Loom video that takes you step by step through what’s been built, and a 60-minute 1:1 call to talk through a personalised & strategic roadmap for your email marketing efforts from now on, so you know what to focus on, and how to maintain momentum.
And of course, we’ll hit ‘publish ‘ on your automation together - so if you feel compelled to crack a bottle of fizzy while on Zoom with me, don’t let me stop you 🍾
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£1200 - 50% upfront, 50% on completion.
Price is confirmed once I review your setup and needs - there’s room to grow the project out by extra automations if you want, and we can discuss that in our initial chat.
Pay in 3 available on bespoke quotes.
Turnaround time: Everything is designed to happen as a 2-week sprint (from the point of being granted all required access). Bespoke projects get revised timelines. -
In a hurry? No worries!
Here’s a summary of what you get with Email Engage:
analytics and automations & segmentation review, plus findings in a 60-minute live call
re-organisation of your subscriber segmentation
a design and build (inc. copy) of a re-engagement sequence
a redesigned template (inc copy) for your regular mailout
1 round of tone revisions
final Loom video walkthrough of all new builds + 60 minute live call for future actions and a Q&A for you
Cost: from £1200, 2 week sprint
50% due upfront to secure start date, 50% upon completion.
pssst! If you want more workflows or sequences than I’ve laid out here, or your systems are particularly complicated, we can talk bespoke package!
What success with Email Engage looks like:
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Higher open and click rates, now the sleepy subscribers are gone!
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Cleaner, clearer segmentation - based on subscriber interest and behaviours, aligned with your brand goals and services
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Automations that build trust, and bring your audience on a journey through your offer ecosystem
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A stronger sense of who’s on your list and how to engage them
“Paulina is amazing. I haven't worked with anyone as focused and passionate about getting me to where I want to be. ”
“I have big goals but couldn't see how to get there - Paulina helped to make them happen in a way that felt authentic, balanced, professional and in line with my values.”
“I ran out of patience (not that I had any to begin with) when it came to the technical side of email marketing. Working with Paulina was a no-brainer—she brings the perfect mix of tough love, drive, and genuine care. And let me tell you, having a proper newsletter makes me feel like I actually own a business!”
You’ve put time into building your email list.
Now it’s time to treat it like the asset it is!
Feel done with scrambling for the algorithm’s attention?
Get started in 3 easy steps:
Choose a time below to book your free initial consultation
Show up to discuss your needs, current email platform, result blockers, and agree the date I can work my magic!
All done within 2 working weeks - get ready to nurture and convert those subscribers like a pro ⚡
Let’s get you an optimised, well-segmented email platform that yields results your business deserves 🚀
Book in below
FAQs
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Then this probably isn’t the right offer (yet). Email Engage is for businesses who are already emailing and want to refine and level up their systems. If you’re still working out your messaging or offer, we can book a Clarity Call to brainstorm ideas.
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As long as you have a working email platform, I’ll dive in to audit your setup, segmentation, automations and more. I’m not here to make you switch platforms for my convenience - I have experience working with Flodesk, MailerLite, ActiveCampaign, Mailchimp, Drip…
Since most email marketing platforms operate in a similar way, I can be flexible to whichever platform you prefer and are already set up on.
If you’re looking for your emails to be set up (or switched from one platform to another, so re-set up), it’s my Email Kickstart service you’re looking for! -
Yes! I’ll be writing or rewriting the key emails you need based on what your analytics are telling us (think: re-engagement sequences, automated flows, key newsletters). I’ll get everything to a high-performing, strategic place - you just review and tweak for tone if needed.
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We’re focusing on better engagement, so think stronger open + click rates, smarter segmentation, and emails that drive action. You’ll also walk away with a clearer understanding of who to send what, when - based on actual behaviour of your own subscribers, not guesswork!
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Nope. That’s exactly what we’re here to fix after all! Part of this process is auditing what’s live, identifying what’s outdated, and refreshing your flows so they match your current business and audience journey.
Let me worry about making it SHINE again.
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The re-engagement sequence will consist of 3-5 carefully crafted emails, weaved into a conditional, behaviour-based automation designed to build trust and nurture your customers into wanting to take interest and action in your business again.
Every business is unique, so the sequence will be tailored to your specific needs. We will brainstorm ideas for the re-engagement sequence on our pre-work call!
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I will need full edit access to your email marketing platform, and your brand assets (colours, fonts, tone, imagery).
I’ll send a clear checklist when we kick off - and you can leave the rest to me.
You can share your passwords with me via LastPass, or by adding me as a user for the duration of the work. LastPass is a secure online storage vault with the highest levels of security.
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50% upfront to secure your spot, and the remaining 50% on completion, so essentially a pay in 2.
For bespoke quotes (where we grew the scope), pay in 3 is available.
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You’ll walk away with improved automations, new emails, a better-performing setup, and a clear action plan for what to do next.
You’ll also receive a step-by-step Loom walkthrough video, so you know exactly how to manage your emails moving forward. We’ll also talk through it all in our final 60-min call.
If you want ongoing support (to keep those regular emails ON POINT!), you can continue working with me on a monthly retainer.
Meet your Solutions Sorceress (and a huge nerd)…
Hi, I’m Paulina!
Your Operations & Digital Marketing Strategist.
My job? Making things make sense. I help small business owners like you simplify the madness of digital marketing and operations, so you can grow sustainably (and without selling your soul to to social media).
My specialty lies in marketing away from social media - your emails, your website, your paid Ads - connecting the dots, and unleashing the power of the funnel.
My Email Marketing services pulls together the exact approach I use with my clients to get them showing up online in a way that actually leads somewhere.
No fluff.
No guilt.
Just a clear action plan and a helping, strategic, friendly hand.